Close Your Eyes. Think “Jeans.” Now Open. They Were 501s®, Right? With A Classic Straight Leg And Iconic Styling, They’re Literally The Blueprint For Every Pair Of Jeans In Existence - Burned Into The World’s Collective Cortex Ever Since Levi Strauss (The Man Himself!) Invented Them In 1873. To This Day They’ve Never Gone Out Of Style. And They Never Will.