What was your first encounter with Fred Perry?
I bought my first light blue Fred Perry polo back in 1999 at Street Machine. I must’ve been around 12. I was really hyped about that polo - very Britpop inspired.
I wanted it so badly that I actually took some cash from my mum’s purse to get it - something I would obviously never recommend anyone to do. At the time, it just felt that important to me. That polo wasn’t just a piece of clothing; it felt like a statement.
Fred Perry has strong roots in subculture. How do you see yourself fitting into that?
Yeah, Fred Perry had that raw, badass energy - tied to bands like Oasis and that whole era.
It started out rooted in tennis, sure, but it grew into something way bigger - more of a cultural badge than just sportswear.
I also felt like the brand faded into the background for a bit, but now it seems like they’ve tapped back into something real again. These things always move in cycles.
How would you describe the style in Copenhagen right now?
Nothing is left to chance.
Young people are extremely styled - even when it looks effortless or random, there’s clearly thought behind it. It might come off as casual, but it rarely is.
Copenhagen is a very stylish city, and a lot of young people here have incredible taste. There’s a strong awareness of detail - how things fit together, how it all comes across - and people really take pride in that.
What’s the best way to experience Copenhagen?
First thing: rent a bike. No question.
That’s how you really unlock the city - just ride. Along the harbour, through different neighbourhoods, no real plan.
Stop whenever something catches your eye; cafés, bakeries, restaurants. The food scene here is honestly on another level. It’s diverse, it’s high quality, and it keeps evolving.
Get a bike, stay curious, and make sure you’ve got some money on you.
What’s the best way to experience Copenhagen?
First thing: rent a bike. No question.
That’s how you really unlock the city - just ride. Along the harbour, through different neighbourhoods, no real plan.
Stop whenever something catches your eye; cafés, bakeries, restaurants. The food scene here is honestly on another level. It’s diverse, it’s high quality, and it keeps evolving.
Get a bike, stay curious, and make sure you’ve got some money on you.
