Campaigns
ASICS GEL-KINETIC™ 2.0
Featuring Karoline Hamm
For our latest ASICS story, we teamed up with Copenhagen-based Karoline Hamm. Moving through familiar streets and everyday surroundings, Karoline brings her own effortless expression to the GEL-KINETIC™ 2.0.
ASICS GEL-KINETIC™ 2.0
A technical silhouette built with inspiration from ASICS’ running archive. The GEL-KINETIC™ 2.0 combines layered detailing, visible GEL™ cushioning and a distinctive early-2000s aesthetic made for everyday wear.
Made for the everyday
The campaign explores the contrast between technical footwear and everyday Copenhagen. Quiet moments, movement and familiar surroundings place the GEL-KINETIC™ 2.0 outside the traditional running context and into daily life.
Asics
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