FILA x KYOTO: Istedgade Icons
Istedgade Icons
Istedgade is one of Copenhagen's most iconic streets. A street with great diversity, strong personalities, and a mix of old institutions, new places, and people who each help shape the area. The street has developed significantly over the years, but has still retained its distinctive character and the energy that makes Vesterbro truly unique.
Portraits from the street
With this campaign, we wanted to bring FILA together with some of the people and places we encounter every day ourselves. Many of our neighbors have been part of Istedgade for decades – including Hæle- og Nøglebaren, which has about 40 years of history on the street. We therefore went around and portrayed them in their own surroundings, styled in FILA, to create our own local interpretation of the brand while celebrating the culture and the people who make Istedgade what it is.
