Fred Perry x KYOTO CAMPAIGN

Fred Perry x KYOTO: Meatpacking District

In collaboration with Fred Perry, we shot the campaign in the heart of Copenhagen with the desire to create something with a clear reference to the city, Vesterbro, and the environment that KYOTO itself is a part of.

The Meatpacking District (Kødbyen) was therefore a natural location. The raw expression, the industrial details, and the contrasts in the area fit well with our own vibe and the DNA we work with on Istedgade.

As a model, we teamed up with Kristoffer F. Spoon-Fiedler, who is also part of the KYOTO universe. It gave the campaign a natural and local connection to the shop and to the environment we wanted to showcase.