EDWIN

EDWIN clothing built on Japanese denim and solid craftsmanship

The range of EDWIN clothing covers more than just classic denim. The collections also include T-shirts, short-sleeved shirts, sweatshirts, shorts, and caps. Common to the entire range are high-quality materials and a design that combines Japanese production techniques with a relaxed street style. It is practical clothing with a focus on details and solid core products.

The story behind EDWIN: From 1947 to the invention of Stone Wash

EDWIN was founded in Japan in 1947 by Mr. Tsunemi. Back then, most jeans were imported from the USA, but he wanted to manufacture Japanese denim locally.

The focus on the material is also central to the brand name itself. EDWIN is an anagram of the word DENIM, where the letter 'M' is turned upside down to form a 'W'. Over the years, the brand has developed several new production techniques. They introduced 'old wash' in the 1970s and invented the well-known 'stone wash' technique in the 1980s, which has since become a standard part of denim production worldwide.

Japanese denim in relaxed silhouettes

The core of the brand is classic EDWIN trousers. Where much denim is cut in narrow silhouettes, EDWIN focuses on relaxed fits, which give the clothing a heavy drape.

When you dive into the selection of EDWIN jeans, you will especially come across their loose fit and wide fit. Models like the EDWIN Wide Pant and Matrix Pant are trousers with plenty of room for movement. The Wide Pant is made, among other things, in Japanese Kaihara denim, which is known for its distinct texture, color depth, and durability. A pair of loose-fit EDWIN trousers falls heavily over the shoes and functions as a solid base together with a very simple T-shirt or shirt.

FAQ

Q: How is the fit of EDWIN jeans?
A: EDWIN focuses on relaxed silhouettes. In the selection, you will primarily find their loose fit and wide fit, which provide a spacious fit with wide or straight legs. Always read the product description for each pair of trousers to see specific details about the fit.

Q: What does the name EDWIN mean?
A: The name EDWIN is an anagram of the word DENIM. The brand's founder, Mr. Tsunemi, rearranged the letters and turned the letter 'M' upside down so that it formed a 'W'.

Q: How should I wash my EDWIN trousers?
A: To preserve the Japanese dye and the fabric's structure, it is recommended to wash your jeans as rarely as possible. When they need a wash, you should turn them inside out, wash them at a maximum of 30 degrees, and avoid using a tumble dryer altogether.